Product Strategy Workshop

Date: Wednesday 19th of october, in Oslo!

Gib's Product Strategy Workshop will help you to define a compelling product strategy. Using highly engaging cases from his experience at Netflix, Gib demystifies product strategy through four product strategy frameworks he developed during his 30-year product career.

Agenda:

How the Workshop Works

Here’s the pre-reading for the workshop:

How to Define Your Product Strategy

Gib wrote this step-by-step essay on Medium (it now has 20,000 “likes”).

Participants will also receive a 30-minute pre-watch video a week before the workshop.

Based on a pre-event survey, Gib will assign participants to teams with two to five peers. If you’re attending with a teammate from work, you can develop a product strategy for your product. If you’re attending on your own, or prefer to have a little more fun, you can work on a product you know and love– like Spotify, Shopify, Stripe or Instagram.

In the workshop, Gib introduces four product strategy frameworks:

DHM. Delighting Customers in Hard to copy, Margin-enhancing ways. This forms the foundation for product strategies.
GEM. Prioritizing Growth, Engagement, and Margin. This model helps companies to identify their high-level engagement metric to measure product quality and build alignment across organizations.
SMT. Strategy, Metrics and Tactics. This model helps teams to assign a proxy metric to each strategy, along with tactics or projects.
Rolling 4-quarter Roadmap. The roadmap expresses the product strategy, along with rough timing. Gib shares two formats: a rolling four-quarter project roadmap project as well as an output-based roadmap.

Each team will build a product strategy presentation using preformatted Google Slides. Towards the end of the session, each team will present its strategy to a paired team.

To conclude the workshop, Gib will simulate a Netflix Quarterly Product Strategy Meeting demonstrating how Netflix debates product strategy as he leads a discussion about two modern-day “What should Netflix do?” cases.