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Oslo

26-27. October 2026
Chateau Neuf

  • 📢 Wednesday, 09:00 - 15:30

When: Wednesday 29th of October, 09.00–15.30
Where: Netlife Design, Youngstorget 3, Oslo

Most people who make products and services tends to value their new creations and ideas really high. Awesome that you belive in what you’ve created, but if the marked don’t match that expectatio - you have a problem. The Magic Lenses method will teach you how to make decisions based on a more realistic demand, helping your product or service stand a better chance for sucess.

In this hands-on workshop, you’ll learn The Foundation Sprint: Magic Lenses—a simple, visual method from Jake Knapp’s new book Click. It helps you skip pointless meetings, make quick and smart decisions, test ideas fast, and find the strengths that set you apart from the competition. Most importantly, you’ll set your team up for success from day one.

You’ll learn how to:

  • See options clearly from different perspectives
  • Define useful criteria for tough choices
  • Make high-stake decisions without politics or bias
  • Involve everyone on your team (even the quiet ones)
  • Clarify trade-offs and align quickly

Who it’s for:

  • Founders and team leaders making big decisions
  • Product managers choosing between strategies
  • Designers weighing different solutions
  • Anyone facing an important choice

Bring:

  • A real decision you need to make
  • 2–4 options you’re considering
  • A laptop

About Jake Knapp 👑

Jake Knapp is a designer, investor, and the New York Times bestselling author of Sprint, Make Time, and Click. Before co-founding the venture firm Character Capital, he was a leader at Google, where he created the Design Sprint process, helped build Gmail, and co-founded Google Meet.

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A conference created & hosted by Netlife