Many large companies that have been around for decades, or even newer startups that have found some stability, fall into a dangerous place called “The Build Trap” — building feature after feature, without stopping to validate it’s what customers truly want and need. In this talk, Melissa outlines how product teams can restructure their thinking to focus on finding value for the user through experimentation to achieve business goals and escape “The Build Trap.”
It is not certain that tossing together lots of fancy functionality makes the customers happy and willing to buy your product. If you haven't checked whether you are building what the customers actually need and want, then you have fallen into the trap.
To get away from the trap, you can listen to Melissa Perri, she will change the way product teams work, and teach you to experiment and test more - and get your people involved.
Melissa Perri is head of Produx Labs, they have worked with Bank of England, Spotify and Capital One.
She has helped thousands of product managers to think easier and faster, for instance when she has was a teacher at Harvard.
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