- 📢 Monday, 11:00 - 11:30
Shubham is a product leader with 20+ years of international experience in technology. He is currently Lead Product Manager at Xeneta, a Norwegian scale-up transforming how freight is bought and sold. Previously, he served as CPO at Favrit, driving product strategy and growth for their guest experience platform. Shubham has held product roles at Nagra, Conax, and Philips. He spent a decade developing software at STMicroelectronics & Samsung before earning his MBA at HEC Paris. He brings deep expertise in B2B SaaS and is the organizer of Product Tank Oslo, a community for product professionals.
Who are you building for?
@ Monday 11:00 - 11:30
Segmentation isn’t just a marketing exercise — it’s the foundation of a scalable product strategy. Great products grow when teams ruthlessly choose who they are building for — and who they’re not. In this talk, Shubham shares his experience with product-centric segmentation to focus on the right users, prioritize their needs, and turn the product into a growth engine. You’ll leave with a clear framework to make sharper choices in your own roadmap.
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