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Irmelin Bergh
She can see right through you. All your deepest secrets. Absolutely not, but with a Ph.D. in psychology, Irmelin has lots of knowledge and experience when it comes to behavior change. In her daily life, she works as an advisor at Netlife Design.

At Y she will take us through different perspectives of "nudging". What is nudging, and how can knowledge of nudging help you to better understand how people think, make decisions and behave? What is the difference between good and bad nudging?

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