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    Ida Aalen is a product coach that helps organizations get better at product managing and product strategy. Before deciding to work for herself, Aalen was one of the founders and the product manager at the Norwegian startup Confere which in 2002 got sold to the Sillicon Valley-company Daily. And yes, she started her career at Netlife! Ida is also an active social commentator and writer, and is currently writing a book about product management.

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