- 📢 Monday, 09:10 - 09:40
Ebi Atawodi believes in building sustainable products and platforms that impact people’s lives beyond at least two generations. Her life purpose is to bring some magic into the “everyday” through products. She is currently Director of Product at Google for YouTube Studio. She was previously Director of Product at Netflix leading Payments in EMEA, and before that she was Head of Product at Uber leading the Amsterdam team focusing on global payments experiences across all Uber apps. Ebi started out with Uber as General Manager for Lagos in 2014 with a handful of cars on the road and grew to become Uber’s General Manager for West Africa.
Before Uber, she held several roles from the Head of Corporate Communications and Sponsorships at Etisalat – where she created the Etisalat Prize for Literature – Africa’s most prestigious literary prize. Ebi is a competitive Hobie Cat sailor and passionate scuba diver (PADI rescue diver).
From storytelling as a PM to storytelling as a film director
@ Monday 09:10 - 09:40
Great products and great films have one thing in common: they start with a powerful story. In this talk, Ebi Atawodi explores how her experience as a Product Manager shaped her journey as a film director drawing surprising parallels between PRDs and scripts, loglines and go-to-market headlines, and cross-functional teams in tech and film. Whether you’re designing a feature or directing a scene, storytelling is at the heart of bringing a vision to life. Ebi shares her lifelong passion for storytelling in product through a cinematic lens.
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