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    It's not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and yes, beauty to people's lives.

    Don Norman is a businessperson and an academic with a very impressive CV. He is the founding Director of The Design Lab at the University of California, San Diego, and the former Vice President of Apple. He also founded the consulting agency Nielsen Norman Group (now retired), together with Jakob Nielsen.

    Norman (age 88) was the very first person to have UX in his job title, after he came up with the term “user experience design” as a way of compassing all that UX is. He is also a well established author, and most known for his 1988 best seller, The Design of Everyday Things (revised and expanded edition published in 2013). An absolute classic, and his most popular introduction to design. This March he’s ready with a new book, Design for a Better World, where he argues that Humanity-Centred Design is the new Human-Centred Design.

    Today Norman’s main focus is on Design for Good, how design might enhance society. At Y Oslo he will share his insight and wisdom on the interaction between technology, education, business, people, and society. He will do so in a straight forward, no-nonsense Q&A session where he will open up for discussion. We very much look forward to many insightful discussions with Don in October!

    Don Norman

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