Afonso Franco is the Product Director at Easee and former Vice President at Laerdal Medical. After starting his career at a young age dubbing iconic movies for Disney and Pixar, and playing professional rugby for Portugal’s national team, he fell in love with two things: his Norwegian girlfriend and the beautifully messy world of building tech products. As a result, Afonso ended up in Stavanger and is now a Product leader, writer, speaker, and coach.
How can tech companies and their product leaders create and foster a culture of discovery - that incentivizes product-teams to test their ideas continuously? And How can leaders promote an environment that stimulates collaborative experimentation aligned with clear customer and business outcomes? These are some of the things that Alfonso will be talking about at Y Oslo in October.
How to foster a culture of discovery
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Most products fail to deliver on expectations, and the reality is that products that no one cares about keep being launched. But why is that?
Afonso believes it boils down to how product organizations are set up to discover value and ensure they are building the right things.
Many product people want to do great "product work", but is that supported by the environment they are part of? Is it incentivized? Is it part of "how things work", aka the culture? Sadly it isn't, most of the time.
So, how can tech companies and their product leaders create and foster a culture of discovery - that incentivizes product teams to test their ideas continuously? How can leaders promote an environment that stimulates collaborative experimentation aligned with clear customer and business outcomes?
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