Learn from 500 innovation projects
Discussing innovation projects with everything from agriculture to ocean tech, from newly founded to a hundred years old – Hanne has drawn down some similarities and learning points.
What are common pitfalls? What are the differences between challenges in B2C and B2B? How do you work with lifestyle brand innovation vs new technology innovation?
Why do we invest in assumptions? How do we underestimate relations? How do we overestimate the customers? Why do we need ambassadors?
And why we should almost always narrow down the customer segments?
And Hannes nine lessons from working with over 500 innovation projects are:
1. Large market potential will not bring you to the market.
2. Understand the value network you want to be a part of.
3. Everyone is your customer
4. Create stress
5. Add an adjective – narrow down your customer segment
6. Finding the right person inside a big company takes time
7. Find out who your customer trusts
8. Your ambassadors are more important than you
9. Go public early, you have a lot to tell
Hanne Wetland is a strategy advisor and service designer at Netlife Design.
Hanne holds a masters in industrial design, and has worked as a industrial designer, as an innovation advisor advising over 500 businesses doing innovation. She has broad experience in facilitating strategic discussions and innovation processes using design methods. She also runs business doodle courses.