The s**t revolution
Most innovators try to solve quite complicated problems. What can we learn from those who try to solve an almost impossible problem, where the solution could revolutionize the food production of the world?
Things take time, and to suceed you need stamina and you need to involve your users.
Grete is founder and Managing Director of N2 Applied. She is also Women's Technology Entrepreneur of the Year in 2018.
Grete Sønsteby is a farmer, but her career has mainly taken place far outside the barn. She has long-term experience in IT companies such as IBM, Oracle and Ericsson, and as CEO of the technology company Scatec. When she and her partner chose to start their own company, it was because they both had long wanted to revitalise the 100-year-old technology of physicist and founder of Norsk Hydro, Kristian Birkeland. The company is now using this technology in a plasma reactor that binds nitrogen from air and feeds it into livestock manure.
N2 Applied will fundamentally improve world food production by enabling farmers to produce their own nitrogen fertilizer on the farm using air, manure and renewable energy.