Launch and lose
Everybody knows it's better to have loved and lost than never to have loved at all. Did you know that it is also better to have launched and lost than never to have launched at all?
While many seem to prefer to wait, perfectioning their customer research and polishing their product, it's far from certain it's the best path to successful products. Andreas will talk about how he and the Otovo team repeatedly launch and learn from new products. How they accept losses in the near future in order to build knowledge about consumers and markets that will make them win in the long term.