Love the problem and not the solution!
Why do we build things nobody wants? How can we build something our customers actually want? In this talk, Ash will teach you a systematic approach to uncovering problems and then converting them into solutions your customers cannot refuse. Often, traditional approaches such as surveys, focus groups, and even direct questions to customers don't work. Your customers themselves often don't know what they want. In short: In this talk, we learn how not to fail.
Ash is the man behind the popular business modeling and lean innovation tool «Lean Canvas», used to build successful products and services. At Y he will teach us how to master continuous innovation.
The way we build products has changed. The challenge today isn’t delivering more products and features, but understanding what to build. The only way to do this is by engaging our customers continuously. Sounds easy enough? Don’t worry. Ash will guide you.