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  • πŸ“’ Friday, 09:30 - 09:50
Cape Town, South Africa

Did you know that Americans are insanely competitive? And that there’s a whole book on social norms in Norway? Neither did Danielle until she grew a tech product internationally.

Aurora Sustainability grew across 4 continents in just over a year. This meant fighting battles like translations to Mandarin, numerous Facebook trolls and figuring out why Norwegians REALLY don’t want to add Danielle on LinkedIn.

Aurora focuses on people and breaking into all of these markets has made Danielle realise how important cultural nuances are. She'll give you some tips and tools for how to deal with these nuances (and hopefully make you laugh a little too).

About Danielle Laity - Y 2021πŸ‘‘

This speaker attended in 2021

Danielle Laity is the founder of Aurora Sustainability, a platform that helps individuals, companies, and cities become more sustainable. Danielle never asks if a product can be built, but whether it should be built! She is passionate about how tech can be used to solve real problems. Whether it be how to get money to the other side of the world or solving the climate crisis through engaging and educating people.

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