Martin holds a Master in Finance from NHH and was among E24's “Leadership Talents 2017”. He jumped off a lightning career in McKinsey and started, together with five partners, the company factory Askeladden & Co in 2016. Together with their entrepreneurs they develop, finance and scale Askeladden’s profitable adventures, for example Cutters, Dr.Dropin, Squeeze and lastly Verd Begravelse (Funeral home).
Buzzwords, unicorns and broken dreams: Five innovation myths and how to tackle them
At Y Martin will try to bust five myths and pitfalls that are easily fallen into when starting a company or pursuing innovation in an existing one. He wants the audience to be left with increased skepticism towards buzzwords, hype and established truths, and an excuse to ask the question “Why” much more often. As examples through the presentation, he pull up Askeladden and how they work to identify opportunities and build companies.