Hanne Wetland has a masters in industrial design, and has worked as a industrial designer, as an innovation advisor advising over 500 businesses doing innovation. Now she is a business designer in Netlife Design.
She has broad experience in facilitating strategic discussions and innovation processes using design methods. She also runs business doodle courses.
500 innovation projects later….
Discussing innovation projects with sme´s form agriculture to ocean tech, from newly founded to a hundred years old - Hanne has drawn down some similarities and learning points.
What are common pitfalls? What are the differences between challenges in B2C and B2B? How do you work with lifestyle brand innovation vs new technology innovation? Why do we invest in assumptions? How do we underestimate relations? How do we overestimate the customers? Why do we need ambassadors? And why we should almost always narrow down the customer segments?