Ash is the man behind the popular business modeling and lean innovation tool «Lean Canvas», used to build successful products and services. At Y he will teach us how to master continuous innovation.
The way we build products has changed. The challenge today isn’t delivering more products and features, but understanding what to build. The only way to do this is by engaging our customers continuously. Sounds easy enough? Don’t worry. Ash will guide you.
Love the problem, not the solution
Why do we build things nobody wants? How can we build something our customers actually want? In this talk, Ash will teach you a systematic approach to uncover problems worth solving and then convert them into solutions your customers cannot refuse. Often, traditional approaches such as surveys, focus groups, and even direct questions to customers don't work. Your customers themselves often don't know what they want. In short: We learn how not to fail.
In this workshop, Ash defines new rules for mastering Continuous Innovation, and will share techniques for putting them into practice. The challenge today isn’t delivering more products and features, but uncovering what to build. The only way to do this is by engaging your customers continuously.
We only have room for 30 lucky people. Come and outlearn your competition.